Practical knowledge on digital transformation

[DE] 1×1 of the platform economy

What does the term platform economy mean, when does the implementation of a platform make sense and which success factors have to be considered in e-commerce? We also show the first steps towards implementing your own platform.


[DE] Marketing attribution models

Attribution models are the supreme discipline in online marketing and offer companies completely new possibilities for marketing budget optimization. In the whitepaper we show concrete steps towards your own attribution model!