Etribes is a consulting firm focused on digital business.
We enable leading companies across industries to understand, develop and execute digital business.
We serve a unique combination of consulting experience, digital expertise and an entrepreneurial mindset. More than a 100 digital business models in various industries have been successfully built by our founders, partners and team.
Digital transformation is an ongoing process of changing the way of doing business. In line with our mission we offer our clients an end-to-end approach – from strategy to execution.
In addition to our core team of experienced consultants we connect clients with digital thought leaders through our Etribes partner-network: an invitation-only group of 35+ leading innovators, entrepreneurs and other digital executives across a variety of industries.
They have created market-leading innovations, reshaped industries and developed game-changing new business models. These experiences give Etribes a unique perspective that will help companies navigate the rough waters of digital business and growth in times of uncertainty.
Managing director of Spryker Systems, founder of Etribes, publisher of kassenzone.de
Alexander Graf publishes Kassenzone.de, a leading German-language e-commerce blog, and speaks at a range of tech and e-commerce conferences; he has authored a range of expert articles and books about digital business models. Alex is a founding partner and managing director of the SPRYKER e-commerce architecture – developed in part by the same team as Rocket Internet used and used in the Dafiti and Westwing frameworks for Rocket Internet. This technology is also applied by Project A for Tirendo, NU3 and Contorion. Questions regarding new models for retailers, Amazon, and competitive strategies are of particular interest to Alex.
Managing director of the Collins Project, serial start-up creator & business angel, Etribes Connect advisory board
Tarek Müller is co-founder and part of the management team at Collins, an e-commerce start-up and subsidiary of the Otto Group, which develops online shops for the digital generation. Müller has been developing digital business models for online trade for more than ten years and is responsible for Marketing & Brands at Collins.
The entrepreneur founded his first online shop at the age of 13. Later, as managing partner, he built up numerous e-commerce models in various industries. From 2007 he developed service companies to support customers in the conception and implementation of new business models. His company NetImpact Framework GmbH, founded in 2003, developed with more than 70 employees into one of the larger German digital agencies – one of whose customers included the Otto Group. In June 2013, the Group took over the company and the entire team in parallel with the Creative-Task agency for the core team of the Collins project.
Tarek Müller, born in Hamburg, is also a shareholder of eTribes Framework GmbH, founded in 2011, and is active as an investor and business angel. The developer conference code.talks in Hamburg, which he founded together with Sebastian Betz, attracted around 1,500 participants and 130 national and international speakers. In 2014 Müller was awarded the “e-Star Personality Award”, in 2015 he was voted among the “Young Elite – Top 40 among 40” by the business magazine Capital.
Omni-Channel-Commerce: Strategy – Implementation – Operations, Digital Marketing, User Experience, Analytics, Optimierung
Dr. Sebastian Sieglerschmidt is a renowned E-Commerce Expert with more than 8 years of hands-on experience in building, growing, managing and optimizing digital business models. Since 2013, Sebastian is Managing Director of the Allianz Digital Accelerator which is headquartered in Munich.
The Digital Accelerator is a fully owned subsidiary of Allianz SE. Its mission is to build new ventures for Allianz and – potentially – spin them off as stand-alone companies. The Digital Accelerator is innovating globally, across all lines of business, from Insurance, to Assistance, to Asset Management.In addition to his role at Allianz, Sebastian is majority shareholder and chairman at CommerceBoard, an early stage e-commerce software company. CommerceBoard develops highly customized Java-based e-shop, product data mangement and ERP software for enterprise clients.
Sebastian also has made angel investments and is an active mentor to several startup companies in Germany, the UK and Israel. In 2008, Sebastian founded 7e stores (formerly 7trends-Enamora), an online apparel retailer, with Rocket Internet and Holtzbrinck Ventures as early stage investors. Among other e-shops, 7e built enamora.de into the leading and award-winning underwear specialist online (including a No. 1 ranking from Stiftung Warentest).
In 2012, Sebastian successfully exited from this venture. Sebatians’s work life started in 2003 as a consultant at McKinsey & Company, where he focused on FMCG/Packaged Goods as well as Marketing & Sales topics. Before that, he studied Business Administration in Vallendar (WHU), Los Angeles and Toulouse and holds a PhD in Behavioral Psychology from FU Berlin. Sebastian was born in 1978 and lives with his family in Berlin.
Founder and Managing Director KW-Commerce
Jens Wasel is founder and managing director of KW-Commerce.
Founded in 2012, KW-Commerce has 180 employees worldwide and supplies around 5 million customers annually in the areas of accessories for consumer electronics and home & living. With the distribution of its own brands kwmobile, kalibri and Navaris, the company is one of the largest Amazon and eBay dealers worldwide.
KW-Logistics also offers shipping services from Asia with a team in China.
Jens Wasel also uses his theoretical and practical knowledge to help Amazon newcomers gain a foothold in the Amazon world with his innovative products and is also a speaker at e-commerce and Amazon conferences.
Founder and Managing Director Hitmeister.de, Business Angel
Gerald Schönbucher has been active in the eCommerce sector since 2005. He has helped to establish several online companies and is currently the founder and managing director of the Hitmeister.de marketplace – one of Germany’s leading online sales platforms with over 2 million customers.
In addition to his work for Hitmeister, he participates as a business angel in young Internet companies. Before entering the Internet sector, he also got a taste of corporate air at BMW, Deutsche Bank and Unilever, among others.
Co-founder & Managing Director ZenMate / Co-founder & Partner CASAVO
Consultant for digital transformation and in the development of digital business models
Simon Specka is founder and CEO/advisor of ZenMate, the leading VPN security solution for consumers. ZenMate is the market leader in several countries with 45+ million product downloads from 160 countries around the world. Simon is also founder and partner of CASAVO, the first innovative company for digital & technology based real estate sales in Italy.
Simon supports startups as a consultant and interim manager in the areas of business development, online marketing, product management, HR, venture capital fundraising and strategy. He also advises corporations, mid-sized companies and private equity investors on digital transformation and the development of new digital business areas.
Simon was one of the very early Lean Startup enthusiasts and experts, and applied the principle early in his companies through his top-rated study thesis on the Lean-Startup product development principle. Lean Startup describes this process as a “Build-Measure-Learn cycle”. Simon brings his expertise in this field and in (digital) company building to his consulting projects with enthusiasm.
Co-Founder of mymuesli
Hubertus Bessau founded mymuesli in 2007 with two friends from business studies at the University of Passau. The idea to mix everyone’s personal favourite cereals quickly found many fans in Germany, Austria, Switzerland, the Netherlands and Great Britain.
The startup has received several awards, including the “Startup of the Year 2007” from deutsche-startups.de and the “Young Business Award 2008” from the Bundesverband des Deutschen Versandhandels. Most recently, the three friends were honoured with the German Founder’s Prize in the category “Newcomers”.
Originally only available online, mymuesli now operates its own mymuesli shops in eleven cities and is also increasingly represented in food retailing. From the beginning, mymuesli used only organic ingredients and pursues a sustainable strategy in the development of the product range and the brand.
In addition to premium organic muesli, the company also sells other products from the premium breakfast world. Just one year after its foundation, the range was expanded to include a line of organic porridge called N’oats. Shortly afterwards, the range was expanded to include the juice orange subscription Oh! Since 2011, the portfolio also includes single-finca coffee from fair trade under the Green Cup Coffee brand. Last year, the portfolio was supplemented by organic loose leaf tea – called Tree of Tea.
After the three founders bought back their shares from two Business Angles in 2013, mymuesli is fully owner-managed.
Today Hubertus Bessau is mainly responsible for the marketing of mymuesli.
Founder and managing director of restposten.de
Stefan Grimm is one of the founders and managing director of restposten.de wholesale platform. It is a leader in the market and is one of the pioneers of online B2B sales. Stefan is also versed in traditional wholesale processes and structures and has experience of purchasing in the Far East; he has also been a consultant and interim manager in the consumer goods wholesale trade and worked for brand-name manufacturers.
CTO connected-health.eu GmbH, consultant for e-commerce concepts and IT strategies
Matthias Lau works for a range of companies on concepts, coaching, planning, and development of IT strategies, processes, and products. He is an expert on the meaning of and the adequate integration of IT processes in company strategies – in e-commerce above all. Speaking at conferences for developers and tech events, he passes on concepts for technical multi-platform strategies including responsive web design ideas. He is the CTO of connected-health.eu GmbH, a company developing new ways of communicating and new standards for patient-doctor interaction.
digital strategy/transformation, product and brand management
Karolin is Managing Director of Vite EnVogue, one of the leading online shops for second hand designerfashion & accessories. Since its founding in 2012, Vite EnVogue now employs over 70 people in Germany, Austria and the UK.
Previously she gained several years of experience in shopper & consumer marketing within a leading FMCG company and holds a masters degree in Management & Entrepreneurship.
Director of Possibilities, Donkey Products GmbH&Co KG
Voluntary Service: Board Member of “Kunstverein Hamburg” and “Geschenkartikelverband “Europäischer Verband Lifestyle””
Florian is a passionate founder and established, together with Boris Frommen, the design and advertising agency Donkey Communication (www.donkey.de).
In 2008 they decided to launch an own brand named Donkey Products, where every product is developed with great passion and tells a little story. The products are distributed both nationally and internationally. In 2016, Donkey Products was declared as brand of the year by the German Design Council (Frankfurt). Since 2014 Donkey Products is developing online as a third distribution channel.
Consultant for business model strategies in the home & living industry
Pierre is an Etribes Partner since 2014, is an entrepreneur, speaker, advisor and eCommerce expert with operational experience. The business economist has been working intensively on eCommerce and digital business models for many years. As a partner at eTribes, he is responsible for the home & living sector and supports companies in designing new business models with his in-depth industry experience. Pierre Haarfeld is also the author of numerous articles on the strategy of digital business models in the furniture industry.
MVP development for digital business models & founder of Stadtsalat
Moritz Mann is a passionate founder & digital enthusiast – and expert in MVP development. As managing director of Protofy, an agency for app and web development service, he advises major brands, SMEs and start-ups on the conception and validation of digital business models, applications and processes. At the same time, Moritz is founder of Stadtsalat, a delivery service for healthy food, which supplied its first customer as a prototype within 4 days and today has a turnover of € 2 million.
Managing director of Hinz Ventures & Consulting, partner of Heilemann Ventures
In recent years, Manuel Hinz has worked in tech start-ups from a variety of management positions: as interim CFO and head of corporate development, he played a key role in setting up DailyDeal and its subsequent sale to Google. He then worked with Project A Ventures on the Toroleo car parts price comparison site, which was then sold to Delticom. He currently consults and offers interim management services to start-ups in online marketing, business development, and strategy; he is also a venture partner at Heilemann Ventures, the holding company of the DailyDeal founders, and also works with investors.
Co-founder and Managing Director of KAVAJ GmbH and the KAVAJ Academy
Jörg Kundrath is the co-founder and managing director of KAVAJ GmbH and the KAVAJ Academy as well as the author of “The KAVAJ Case.” KAVAJ is a manufacturer of high-quality genuine leather products for smartphones, tablets or wallets. Founded in October 2011, KAVAJ sells its products solely as a marketplace seller via Amazon (Europe, USA, Japan). With over 500,000 KAVAJ products sold and more than 17 million euros in revenue, KAVAJ is one of the biggest sellers on Amazon. What’s special about KAVAJ: All eight employees are distributed throughout Germany and work in the home office.
Before founding KAVAJ, Jörg Kundrath worked as a project manager for Amazon.de in Munich.
University lecturer in E-Commerce at the FH Wedel and founder & partner of Akanoo GmbH
Jan-Paul Lüdtke, 36, is a proven expert in digital marketing & sales and digital business models.
Since September 2017 Jan-Paul and Dr. Florian Schatz have been supervising the Bachelor and Master study programmes in e-commerce at the FH-Wedel. His training focuses on online marketing, commercial shop management and business model development.
As managing partner, he has also successfully helped to build Akanoo GmbH from 2013 onwards, which today, as one of the leading German providers, offers intelligent, automated and personalised marketing communication for transaction-based digital offers.
In his previous positions, Jan-Paul initially worked as a marketing consultant for GfK SE, where he successfully developed and sold new methods for market observation and product range management for various verticals such as the fashion industry. Subsequently, he successfully developed the digital brand image in his own family business and conducted research at the Technical University of Hamburg-Harburg on the efficient handling of overestimation for the successful implementation of innovation projects.
Jan-Paul’s passion is to support decision makers in sales and marketing across all industries and to systematically use their digital contacts to interested parties and customers for more communication and sales success.
CEO RYZZE GmbH, Serial Entrepreneur
Max Berger is a serial entrepreneur and co-founded several ecommerce companies and “online first” brands. He has over 12 years of experience in lifestyle and fashion, ecommerce, brand building, implementing vertical structures and scaling businesses. He understands the new digital opportunities that lead to a constant disruption of classic product brands as well as the transformation of retail and media houses that now have to become brand manufactures to increase profits. Under Max’s leadership, several product brands have been launched and turned profitable.
Max founded Ryzze, a digital driven Brandholding, and is specializing in founding, investing and supporting a new generation of brands as well as monetizing media and/or sales reach of strong partners with whom he builds valuable, digital driven brands.
Managing Director and Founder of Kale&Me, Founder of Cuba Buddy
Expert for software architecture, artificial intelligence, big data and Managing Director & Co-Founder of Dialogue Tech FMC GmbH
Florian Weigang found his passion for software development and entrepreneurship early in his life. He started as a software freelancer in 2010 and worked for different startups in Hamburg. In early 2014 he started working for ABOUT YOU and in the end of 2015 he took over responsibility for the Backbone system, which is now part of the ABOUT YOU Cloud solution. In September 2017 he founded his own company with three friends, where he is now the managing director.
He holds a bachelor degree in economic computer science. In his free time he takes singing
and guitar lessons.
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