About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone with Karo”, Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
Content | Douglas Podcast
Philipp Andrée, CCO of the Douglas Group, is a guest in episode K#550. Together with Karo, they dive into the world of the premium beauty industry and explain how Douglas manages to remain the market leader in Europe despite low consumer sentiment. Philipp gives exciting insights into the company's current status quo and explains why Douglas continues to invest in stationary retail despite increasing e-commerce figures. Surprising for Karo: Gen-Z is one of the most important customer groups in stores.
A central topic is the resilience of the beauty industry. Philipp shows why this is the case and what consequences this has for the company's strategy. Karo and Philipp also talk about Douglas' marketplace model, growth potential in Central and Eastern Europe, and acquiring new customers through social commerce and their own content. Particularly exciting: How can luxury and saving ideas be combined in the beauty market?
Finally, they take a look at the use of artificial intelligence at Douglas and their future plans.
What the “red lipstick effect” is all about and how crises play a role in it — you can find out everything about it in the podcast!
Key insights (AI-generated)
🌎 Douglas remains the leading premium beauty destination in Europe. The company records a double-digit growth in both channels, both online and stationary, what the Strengthening its market position underlines.
🔁 The seamless gearing of Online and offline-Experiences is a central success factor for Douglas. Customers receive inspiring advice and an excellent brand experience, whether they're shopping in a physical store or online.
🛍️ The premium beauty sector is extremely resilient, even in difficult economic times. The so-called “Lipstick effect” and the increasing interest of Generation Z contribute to stability and growth in businesses.
🚀 Permanent innovations In the beauty industry, dynamic development ahead of the market. Social commerce is also gaining in importance on platforms supported by influencers and strengthens customer loyalty through inspiring content.
🛍️ Douglas pursues a selective marketplace strategy. This creates benefits such as expanding the range of products, selling long-tail beauty products without warehousing, and Reducing out-of-stock quotas.
🌎 An essential focus for growth Is due to expansion in markets in Central and Eastern Europe. These regions offer significant potential for both stationary stores and e-commerce.
📲 Douglas puts on a strong Social Commerce and creates your own content, supported by a internal creator program. Formats such as live shopping and short beauty tutorials offer customers valuable inspiration and promote customer loyalty, which allows Douglas to stand out of intense price competition.
🌟 That Loyalty program is being modernized to emotional added value and more individual benefits to create for customers. The relaunch includes a new system that goes beyond traditional points collection and offers special offers to strengthen customer loyalty.
Use the contact form to ask Karo questions about your
E-commerce or suggest interview partners for further podcast episodes
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