Findings from the survey of 100+ managers in Germany
What does Germany's digital future look like and which strategic decisions are now decisive? Based on the Etribes X Statista study with over 100 executives, with qualitative assessments from six experts, we analyse the biggest challenges and opportunities of digital transformation up to 2030.

Germany's digital future is at stake. Companies under pressure.
Germany's digital competitiveness is facing a decisive course. A new study by Etribes and Statista shows: The next few years will decide who is ahead in the digital age and who is left behind. 75% of the managers surveyed see digitization as a matter of survival. But what does that mean in practice? And how can companies meet the challenges?
The Etribes X Statista study “Competitiveness 2030: The digital future is now being decided” provides you with comprehensive information on the current and future challenges of digital transformation in Germany. You will receive insights into the most important strategic fields of action, expert assessments and specific recommendations for action to prepare your company for the digital future.
Look forward to exciting insights, well-founded statistics and an outlook for 2030 — as well as the expertise of leading figures such as Andreas Witt, Dr. Christian Maaß, Dirk Miller, Goran Kovacev, Dr. Rainer Hillebrand and Dr. Stefan Köhler, who have brought their unique perspectives to the study.
Contents of the study:
- Digital transformation in Germany: How do Germany's executives rate digital transformation up to 2030? What challenges and goals do they see? Where is there unity, where is there polarization?
- Sustainable IT architecture: Why is a flexible and modular IT architecture the backbone of the digital future? What recommendations does the study make for the restructuring of the technological infrastructure?
- Excellent data landscape: How does a high-quality, centrally accessible database become the raw material for future viability? What hurdles do companies have to overcome and how can a data-driven organization be set up?
- Artificial intelligence (AI): How does AI go from hype to implementation? Why is there still a gap between potential and practice? And what specific recommendations for action are there for the successful use of AI in companies?
- Strategic agenda up to 2030: How can companies overcome the intention-action gap and move from knowledge to action? What five questions should managers ask themselves in order to honestly analyze their status quo and make the right decisions for the future?
Download the Statista study here: