How China is shaping trends in modern trade
How is China revolutionizing global e-commerce and which innovations are also influencing European business models? After her trip to China in 2024, Karo Junker de Neui revised her findings from “Global E-Commerce in Transition” and set up these new Etribes Insights.
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China's impact on global e-commerce
Is global e-commerce still dominated by Western markets, or have Asian companies long since taken the lead? Reality shows that China is not only a driver of innovation, but also sets standards for digital business models. Successful platforms such as Alibaba or JD.com show how data-driven processes, personalized shopping experiences and efficient supply chains determine modern retail. But what does this mean for companies outside China?
After Karo Junker de Neui's trip to China in autumn 2024, she fundamentally reconsidered the hypotheses from her first China white paper “Global e-commerce in transition.” The experiences from the K5 China trip, combined with Ed Sander's on-site teaching content and our Etribes analyses, have shown her that China's unique infrastructure and strategic approaches cannot simply be transferred to Europe.
The multitude of new strategies and technologies can quickly become overwhelming. Which trends are sustainable and which can be successfully adapted? If you want to survive in international competition, you must not only choose the right platforms and sales models, but also rely on an intelligent combination of technology, data analysis and customer loyalty. In three deep dives, Karo Junker de Neui summarized how live commerce, entertainment commerce and instant retail are transforming e-commerce by establishing real-time shopping, interactive sales formats and lightning-fast supply chains as new success factors.
contents
Recap: Global Market Development:
The global e-commerce landscape has changed radically — from classic online shops to data-driven, hyper-personalized platforms. Which dynamics determine the market and what can European retailers learn from them?
Dominant ecosystems in China:
Alibaba, JD.com, Pinduoduo — China's e-commerce is characterized by gigantic platforms that go far beyond pure trade. How do China's digital trading platforms differ from Western models, and what role do they play for brands and retailers?
Realitycheck — Karo's journey through China:
E-commerce in China is not just digital — it is a world of experience. Which innovations are surprising, and what could soon also reach Europe?
- Deep Dive: Live Commerce
- Deep Dive: Entertainment Commerce
- Deep Dive: Instant Retail
- Stragean findings
