THE TIME TO ACT IS NOW - VISION E-COMMERCE 2030
Asian competition and technological changes are forcing e-commerce to change
Between the structural changes in discovery commerce, the changing landscapes of sustainability regulations and the emerging power of AI and conversational commerce, German e-commerce is undergoing an exciting transformation.
The figures speak for themselves: With a penetration rate of just under 55% in 2023, e-commerce has a firm grip on the market. But while the industry previously benefited from growth rates of almost 20%, online businesses are now struggling to maintain that pace, particularly in the face of increasing competition and inflation.
Now is the ideal time to set the course for the corporate vision 2030. It is important to reinvent yourself and look ahead in order to be up to the challenges of the future.
But what will e-commerce look like in 2030? Which factors will be decisive? To find answers to these questions, this study draws on primary data from 1000 surveyed consumers as well as the experienced opinion of leading experts, including Spryker CEO Alexander Graf, Etribes Managing Director Karo Junker de Neui, rebuy CEO Philipp Gattner, Zwilling CDO Sebastian Labud and AboutYou Co-CEO Tarek Müller.
Social commerce & media
How will e-commerce develop in the future, and what role do social commerce and media play in this? What distinguishes conversational commerce from traditional chatbots, and how can it improve customer communication?
Asian competition
What are the main characteristics of the Asian e-commerce market, how do they differ from Western markets, and how can German companies benefit from the strategies for success?
What role do discovery commerce and gamification play in the attractiveness of Asian online shops?
Marques
What impact does creating experiences have on brand loyalty and customer behavior?
How can an established brand influence the price of its products, and what significance does this have for competitiveness?
Sustainability
To what extent can price and sustainability be reconciled in re-commerce, and what business opportunities result from this?
Which aspects of sustainability are most important to consumers when making their purchases?
Vision E-Commerce 2030
Which four basic principles will differentiate companies in e-commerce 2030, and how can they implement them?
On the methodology of the “Vision E-Commerce 2030” study
The study combines methods of quantitative and qualitative data collection. First, 1,000 e-commerce consumers in Germany were surveyed about their online shopping behavior and preferences. Five leading experts from the German e-commerce sector were then interviewed. The survey served as a basis for interviews with industry insiders and is used as a reference in the document. The experts summarized the survey results and gave their own assessment. In this way, deeper insights could be drawn from the results, which were then summarized in four recommendations or basic principles for e-commerce companies.
The author of the study is Stefan Luther, Managing Director at Etribes.
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