About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone with Karo,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
Content | LUQOM podcast
Vanessa Stützle has already been a guest at Kassenzone several times. As CEO of the LUQOM Group and former CDO at Douglas, she repeatedly brings valuable insights into the checkout zone interviews.
In this episode, Karo and Vanessa take a look at the status quo of the German e-commerce landscape, discuss the current BEVH quarterly figures and discuss which adjustments companies should make from this. In this context, e-commerce experts also address the strategies of Asian competitors such as TEMU and SHEIN and their potential threat as well as necessary derivations for the market. Of course Vanessa also gives an update on LUQOM. Vanessa and Karo discuss the importance of private brands, the valuable B2B business segment or the use of AI to simplify product development and meaningfully expand the range of products based on AI. An episode for anyone looking for optimism in German e-commerce.
Key insights (AI-generated)
Industry outlook
🔮 1/3 of German e-commerce companies are planning an increase in sales for 2024, while 2/3 a stagnation or a decline expect, which points to a cautious industry outlook.
📊 The e-commerce industry is still in Recession mode, with Q2 2024 being the first flat quarter compared to 2022, which is positive sign is scored.
Adaptation strategies
🔄 Companies should Reduce risks, monetize customer access and optimize the product rangeby focusing on relevancy and exclusivity focus to adapt to current market conditions.
🌐 European companies need clear strategies, strong value propositions and clean, agile processes, in order to cope with the fast-growing Chinese companies to be able to compete.
Emerging channels and technologies
📱TikTok and whatsapp are becoming important e-commerce channels in Germany, with AI-driven conversational commerce a potential Quantum Leap represents for companies.
🤖 LUQOM tests conversational commerce with its employees and sees it as an important competitive advantage.
market dynamics
👗 Fashion remains due to high purchase frequency a strong e-commerce category, but is in fierce competition with Chinese suppliers and European giants such as amazon, SALMON and ASOS.
🏠 The Home & Living sector offers opportunities for own brands and private brands, as there are no mainstream brands that high profit margins enable.
LUQOM's growth strategies
🚀 LuQoms Technology transformation In 2023, a new ERP system And a Shop system, which is the expansion in 9 more countries made possible in 2024.
🛒 LUQOM has a marketplace introduced with external brands that logistics and sustainability improved by enabling direct shipping to customers.
🧠 LUQOM uses AIto optimize the product range, develop products based on trends, improve purchasing conditions, and 3D models and pictures for creating products.
🏗️ Despite a weak construction industry due to high interest rates and political factors, LUQOM is preparing for the post-COVID market by focusing on growth initiatives, international expansion and the development of its B2B strategy invests.
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E-commerce or suggest interview partners for further podcast episodes
