About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone with Karo,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
intro
In episode K#514, Charles von Abercron, founder and CEO of Uncorrupted Beauty, is a guest. Together with podcast host Karo, the Glossy-Box founder sheds light on the transformation of the beauty industry and gives a status update on his latest founding “Uncorrupted Beauty.” Started as a pure membership model, the young company has already gained some insights after a year on the market and quickly adapted its business model to the needs of customers. In addition, the two beauty enthusiasts will discuss what has changed in the industry in recent years and what young companies must do to establish themselves and secure further shares of the 16 billion market. Topics such as changes in the creator economy, the strategic use of various sales channels and challenges in the area of sustainability are therefore discussed in detail. Finally, the two focus on the future prospects of the beauty industry and the next growth steps of Uncorrupted Beauty.
The young beauty company is characterized by sustainable, skin-friendly and high-quality products whose contents are listed transparently. By becoming a member of uncorrupted+, customers save up to 30% on their favorite products with an annual additional payment. Around a third of Uncorrupted customers currently use this membership offer. In the podcast, Charles explains the importance of transparency, modern formulas, and the influence of influencers in today's beauty industry. With a market size of around 16 to 18 billion euros in the personal care sector and a growth potential of 3% annually, Karo is particularly interested in Charles' exclusive insights into the company's expansion strategies. He explains the advantages and disadvantages of different marketing approaches, such as performance marketing or working with content creators. Karo also has a few questions about the importance of sustainability and the role of innovative technologies in product development. Overall, Charles is looking ahead to 2024 due to steadily growing figures. The resilient beauty market still has room for newcomers, because in the end, innovative strength and flexibility are decisive in order to adapt to changing customer needs.
Summary
0:03:10 Charles' career and passion for the beauty sector
0:07:17 Rapid growth and international expansion
0:13:24 A lot of movement in the market, highly relevant for top brands
0:15:17 Influencers as important marketing channels, speed is crucial
0:16:24 Market size and growth of the personal care market in Germany
0:18:17 Expanding to marketplaces and pharmacies
0:25:05 Different strategies for creators and brands
0:27:28 Distribution of costs within the creator community
0:31:13 Successful growth with new customers
0:32:00 Differences between the founding of Glossybox and Uncorrupted
0:34:38 Marketing has gotten harder, but you can learn from mistakes
0:35:32 Sustainability as a communication challenge
0:37:23 Low demand for sustainability and animal welfare certifications
0:38:03 Changing consumer demands
0:39:11 Tech as a megatrend topic
0:40:13 Customer demand for advanced formulas and innovations
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