SLIDES AND RECORDING OF THE MASTERCLASS
From theory to practice:
Key principles for sustainable success
In today's e-commerce landscape, there is intense competition, which forces companies to maintain their position. Our study “Vision E-Commerce 2030” in collaboration with Statista highlights the importance of preparing for the challenges of 2030. In this masterclass, we will use a selected practical example to show how the four key principles from our future study can be implemented in real e-commerce projects.
Radical customer focus
Determine future corporate success through customer-focused development, extended services and personalized loyalty programs.
Product innovation
Driven by an ecosystem of smart products and services, customer loyalty is increased, and innovative strength is increased through data aggregation.
Sustainability
Sustainability is becoming a basic requirement and must be integrated and transparently communicated along the entire value chain and in the service ecosystem.
Organizational flexibility
Sustainable organizations ensure their success through rapid responsiveness, consistent customer orientation and AI readiness.
On the methodology of the “Vision E-Commerce 2030” study
The study combines methods of quantitative and qualitative data collection. First, 1,000 e-commerce consumers in Germany were surveyed about their online shopping behavior and preferences. Five leading experts from the German e-commerce sector were then interviewed. The survey served as a basis for interviews with industry insiders and is used as a reference in the document. The experts summarized the survey results and gave their own assessment. In this way, deeper insights could be drawn from the results, which were then summarized in four recommendations or basic principles for e-commerce companies.
Be inspired by the insights and contact us anytime with your questions or ideas for your own project.
