About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone with Karo,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
Content | Blackroll
K#545 is an exciting episode for all athletes and fans of the Longevity trend. Karo talks to Marius Keckeisen, CEO of Blackroll. Blackroll founded the fascia training trend and thus the market for fascia rolls over 10 years ago. Today, the company sells a variety of different products in the area of regeneration.
Marius and Karo talk about how Blackroll has managed to establish a new product in the sports and health market, what role the strong brand plays in this and what challenges and opportunities it entails to sell new product categories under this brand. Sleep in particular is playing an increasingly important role in the product range. Marius reveals why this is the case and how Blackroll is establishing new product innovations in the podcast.
Key insights (AI-generated)
Business and marketing strategies
💸 The health and wellness market amounts to approximately 150 billion, with growth opportunities in areas such as mental health, meditation, and nutrition.
🏋️ The goal of Blackroll is to help people help themselves, with the claim of “do it your health.”
💡 The brand's high trust and recognition value enables it to do significantly better in online marketing — with lower advertising spending and higher conversion rates.
🛏️ The sleep market is an extremely exciting market because customers often buy multiple products, such as a pillowcase or a duvet, and pillows have to be replaced every three years, creating a recurring market.
Health and wellness insights
🧬 Doctors used to cut away everything that wasn't muscle or bone because they thought it was uninteresting, but fascia research has shown that connective tissue is actually more than ten times as important.
💆 “Endings are actually incredibly important sensory organs for the body both in fascia and in muscles”
🏋️ There are just four levers that have a significant impact on healthy aging: sleep, exercise, mental health, and nutrition.
💡 The biggest lever for changing your health is passive regeneration, which largely takes place during sleep.
💡 Marius Keckeisen has managed to make the term “Blackroll” a generic term, so that most people don't say “fascia” or “hard foam roller,” but “Blackroll.”
😴 Passive regeneration, in particular sleep, has become Blackroll's most important topic, which points to a growing interest in the importance of sleep for overall well-being.
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