About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why box office podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from Retailers, Brands and Manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone with Karo,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
intro
“When I can shop from home for home, shopping for furniture online is really cool. But over 80% of furniture shopping still takes place offline! ”
In episode K#524, Karo Junker de Neui talks to Marc Appelhoff, CEO and co-founder of Home24. Since 2015, the company has developed into a leading online platform for home & living. With a trading turnover of 800 million euros and 2,000 employees in Europe, Home24 has been profitable since 2019. By acquiring Butlers, the company is expanding its retail presence and focusing on omnichannel marketing.
In an interview with Marc Appelhoff, you will find out...
... five aspects that make Home & Living the supreme discipline of retail and performance marketing.
... how Home24's business model works and what role the takeover of Butlers plays.
... what experiences Marc had with the IPO in 2018 and the subsequent delisting in 2023 and what he learned as a result.
... four specific growth goals that Home24 is pursuing in the future and whether the advancing technologies around AI and AR mean a long-term boost for online furniture orders.
Summary
1:47 Marc Appelhoff introduces himself
3:07 Founding of Fashion4Home
4:17 Home & Living Challenges
11:32 Home24's business model
18:51 Responding to the Industry Crisis
23:59 Offline new customer acquisition
28:01 Customer Acquisition in Online Channels
29:04 Buying furniture as a life-event trigger
42:00 From IPO to Privatization
48:44 Butlers at Home24: offline customer acquisition
52:31 B2B Expansion and Product Range Optimization
54:47 Sustainability through Recommerce Strategy
Use the contact form to ask Karo questions about your
E-commerce or suggest interview partners for further podcast episodes
