DIGITAL TRANSFORMATION
High investments without added financial value?
Despite the considerable investments of 650 billion euros by European companies in 2024, the success rate of digitization projects is only around 43% or even less. Companies such as Revlon, Hersheys, and Lidl show that success in digital transformation requires a targeted and results-oriented approach based on financial factors and corporate goals.
So why do numerous digital transformation projects in companies fail and are ultimately only regarded as expensive, unused software solutions? In order to successfully manage these projects, it is crucial to define clear, measurable and flexible goals that are derived from the overarching corporate goals. These could include, for example, improving customer experience and customer loyalty, increasing efficiency or productivity, and expanding innovative capabilities. These goals serve as guidelines for the development of key figures and enable a successful evaluation of digital initiatives.
- Success factors
Which five factors influence the success of digital transformation projects?
- Goals & metrics
How can you track the success of digital initiatives?
- ROI & value drivers
What added value do hypothesis-based business cases offer in digital transformation?
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