THE PATH TO DATA TRANSPARENCY
Use sales potential with the right data strategy
The availability of current sell-in & sell-out data is essential for the efficient management of all activities along the entire value chain. However, market and consumer data only exist in incomplete form. In particular, the lack of availability of sell-out data leads to numerous challenges and untapped potential for many market participants in a competitive market. In this practical guide, we have outlined a practical approach to make sell-out data available and thus optimize sales activities.
The data engine enables a variety of ways to use the obtained data sustainably:
Increased Market transparency
More effective Sales calls through data-based reasoning
Better controller of the Salesforce
Development of additional revenue streams by monetizing data
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