About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone with Karo,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
Introduction | knuspr.de
Mark Hübner is a guest in episode K#541. He is CEO of knuspr und gurkerl — the German and Austrian e-grocery brands of the Czech Rohlik Group. Unlike other delivery concepts, the company can already look forward to profitability in its first locations. Karo would, of course, like to know how crisp it worked and which levers made the difference. Mark provides transparent insights into the private label business, the importance of product ranges, or the company's offering and marketing strategy. He also explains why the farm shop positioning makes scaling individual locations much more difficult, but is still the guarantee of success for the company in the end. If you want to understand the concept in more detail and are interested in specific success figures such as conversion, shopping carts or offer shares, you should definitely listen to it.
Key insights (AI-generated)
Factors for success in e-grocery
🚀 Mark Hübner underlines the importance of excellent service, product range and customer experience as key success factors in the e-commerce food industry.
🚚 Knuspr aims to make everyday life easier for families and individuals by offering a wide range of supermarket, regional, organic and pharmacy items, all delivered quickly and reliably within 3 hours.
💪 The integration of Bringmeister has significantly contributed to the growth of knuspr.
🚚 The convenience of having all groceries delivered from a single source is a key factor for the success of e-grocery, as it saves customers time and effort compared to going to multiple stores.
🛒 A seamless range of products and excellent service execution are challenging, but when achieved, they can inspire customers to change their shopping habits and remain satisfied even in difficult times such as the COVID-19 pandemic.
📈 “We must completely re-educate ourselves to have a strong right to exist, yes, a real USP, not a price war, a brand promise, relevant services but relevance.” — The key to success in the e-wholesale market is to focus on a strong unique selling proposition and relevant services, rather than engaging in a price war.
💡 Knuspr's next growth plan is to expand to Hamburg and the Rhine region in Germany.
🛒 Karo believes that a shared shopping list feature is crucial on e-grocery because households often need to coordinate their shopping preferences and current methods of copying and pasting notes are outdated.
Strategies for profitability in e-grocery
💰 Profitability in the market is achieved by targeting urban and high-income households who are willing to pay for the convenience and quality of service.
💰 The key to controlling marketing costs is to focus on retaining repeat customers, as they have a high conversion rate and tend to buy more frequently.
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E-commerce or suggest interview partners for further podcast episodes
