In episode K#552, Christoph Hertz, co-founder and CEO of visunext, is visiting Karo. Together, they talk about the impressive development of the company, which looks back on over 20 years of experience in media technology. Particularly exciting: How did visunext overcome the corona boom, then keep sales stable and reach a sales mark of over 110 million euros?
Founded in 2003, Christoph and his co-founder Matthias Hemesath started selling used projectors during their Abitur. Today, the company offers over 15,000 products and serves not only B2B but also private customers in the B2C and D2C sectors. A highlight here: The importance of Celexon's own brand and tailor-made solutions through individual advice to customers.
Christoph also talks about the current challenges that e-commerce companies are facing, including rising capital costs, increasing competitive pressure and the future development of conference technology. Not to forget visunext's sales strategy, which cleverly combines online and offline channels while maintaining personal customer contact as a key success factor.
In this exciting episode, you'll find out what the company's next steps are and how it intends to continue standing up to the competition!
Key insights (AI-generated)
🎬 visunext has moved from a Idea during high school diploma to sell used projectors to a leading provider of media technology developed with over 15,000 products. Today, the company serves both the B2B, B2C and D2C markets. 🚀
💡 During Corona pandemic Did visunext experience a boom in demand and was able to achieve a impressive turnover of over 110 million euros achieve. This resilience shows the company's strength in a volatile market environment. 📊
🔧 Private brands How Celexon and customized solutions are key success factors. Christoph Hertz emphasizes that differentiation through Visunext's own products is a competitive advantage provides. 💼
🌐 visunext relies on a clever combination of online and offline sales, with a focus on personal customer contact and individual advice. This Multi-channel strategy strengthens customer loyalty. 📲
💻 The increased requirements for conference technology and hybrid work environments offer visunext new opportunitiesto position yourself as a solution provider and to grow in a dynamic environment. 💼
🔮 Looking to the future: Visunext plans, through innovations And a strong brand to continue to grow, with a focus on sustainable solutions in e-commerce and beyond. 🌱
About Kassenzone
E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Checkout zone with diamonds,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”
Use the contact form to ask Karo questions about your
E-commerce or suggest interview partners for further podcast episodes
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