PROJECT IN A NUTSHELL
Building a circular economy venture for
sustainable growth: reducing environmental
impact in the washing industry
Building a circular economy venture for sustainable growth: reducing environmental impact in the washing industry
As part of Henkel’s strategy for future-ready operating models, we created a completely new innovative circular-economy service. It’s called Comfort Wash and takes the laundry game to the next level. With Persil Samsung Comfort Wash, customers never have to worry about the hassle of buying and storing laundry detergent or the headache of a malfunctioning washing machine again. Instead of buying their machines, they can now simply lease it as long as needed using the new Power Wash service.
Aiming to make Henkel a
pioneer in circular-economy
Aiming to make Henkel a pioneer in circular-economy
The COVID-19 pandemic created an opportunity for Henkel to evolve with changing consumer behavior, including a growing preference for online shopping and direct-to-consumer services. Henkel recognized this trend and made strategic priorities to enhance its online presence and direct-to-consumer reach. Henkel saw a unique opportunity to demonstrate its commitment to sustainability and innovation by becoming a pioneer in the transition to a circular-economy business model.
In partnership with Henkel, Etribes ideated, validated and prototyped a new business model that leveraged the subscription-based service concept in a circular economy, with the goal of conserving resources, reducing waste and increasing the customer lifetime value by providing a hassle-free experience that addressed the various needs of washing machine owners.
Get inspired by Henkel’s success story
and start your own path to digital success
Get inspired by Henkel’s success story and start your own path to digital success
ADVANTAGES
Why customers are going to love
the new Comfort Wash service
Highest flexibility
The idea behind Comfort Wash is based on the assumption that not every consumer wants to own a washing machine. The offer is perfect for people who frequently change their place of residence and are looking for flexible solutions - or all those who want to test the appliance before buying it.
Fastest delivery
The whole process is simple and straightforward. The user chooses one of the three subscription plans that suit their needs best. Within just 4 business days, the delivery service puts a Samsung washing machine with EcoBubble™ technology right at the user's doorstep.
Sustainability
Comfort Wash uses the concept of subscription-based services in a circular economy. Since the beginning, the vision for Comfort Wash has been to save resources, reduce waste and increase the lifetime value of customers.
Highest flexibility
The idea behind Comfort Wash is based on the assumption that not every consumer wants to own a washing machine. The offer is perfect for people who frequently change their place of residence and are looking for flexible solutions - or all those who want to test the appliance before buying it.
Fastest delivery
The whole process is simple and straightforward. The user chooses one of the three subscription plans that suit their needs best. Within just 4 business days, the delivery service puts a Samsung washing machine with EcoBubble™ technology right at the user's doorstep.
Sustainability
Comfort Wash uses the concept of subscription-based services in a circular economy. Since the beginning, the vision for Comfort Wash has been to save resources, reduce waste and increase the lifetime value of customers.
Learn more about Comfort Wash
via the official online store
Learn more about Comfort Wash via the official online store
”In my view, three factors determine the success of sustainable ventures: Persistency and internal mindset shift, trustworthy partners who share risks and a common goal and high quality of data analysis for incremental improvements.”
Consumer Brands Trade Marketing Poland
CONTENT RECOMMENDATION
The Etribes Practice Guide: How to
Build Sustainable Impact Ventures
