PROJECT IN A NUTSHELL
How we opened up a new chapter in
container shipping for Hapag-Lloyd
How we opened up a new chapter in container shipping for Hapag-Lloyd
The leading logistics and transport company Hapag-Lloyd had the vision to enhance their booking process for container freight to a new, state-of-the-art, and digital level. We started by building an efficient Digital Unit in the company and then jointly developed the software tool “Quick Quotes”. With this, we achieved a sustainable & immediate impact on the core business and created one of the most important revenue streams in the company’s history.
Starting point: “Our customers
are incredibly complex, therefore
we support everyone by phone.”
Starting point: “Our customers are incredibly complex, therefore we support everyone by phone.”
This is a statement we have heard from many B2B sales departments. Without any doubt, the support of a key account is more extensive than advising a private person in retail stores. But: What if we start exactly at this comparison and gather inspiration from the B2C sector? After all, every B2B customer uses convenient, smooth and fast booking processes in their private lives as B2C customers.
As one of the first movers in its industry, Hapag-Lloyd has fully adopted this awareness and worked on appropriate solutions for its business customers. A cornerstone in the successful formula that now generates billion-dollar revenues.
Get inspired by Hapag-Lloyd's success story
and start your own path to digital success
Get inspired by Hapag-Lloyd's success story and start your own path to digital success
"Together with Etribes, we have succeeded in opening a new chapter in shipping and logistics and have launched our first digital products."
Dr. Ralf Belusa, Chief Digital Officer Hapag-Lloyd
PROJECT SCHEDULE
From groundwork through
conception to implementation
Get inspired by Hapag-Lloyd's success story
and start your own path to digital success
Get inspired by Hapag-Lloyd's success story and start your own path to digital success
QUICK QUOTES
More about the 10 Billion Euro Tool
Benefits
The digital booking tool Quick Quotes was conceptualized and developed completely from scratch as part of our cooperation. It offers Hapag-Lloyd's customers fast and reliable pricing with the highest level of planning security, while enabling standardized and cost-effective processing of all bookings.
Development
To avoid disturbing the customers, suppliers, and internal units with unfinished products, Quick Quotes was developed in a protected space: the company's Digital Unit. The tool was initially tested outside the core markets in Europe, North America, and Asia. Thus, Quick Quotes had its venture test in Brazil and was released globally after 2 more successful test markets.
Growth
Due to the rapid implementation and global rollout of "Quick Quotes", Hapag-Lloyd was already able to generate 6% (approx. 700 million euro) of their total revenue via the tool in the first half of that year. In 2019, it already exceeded 1 billion euro, and in 2023, 10 billion euro. And so far, there is no end in sight for this growth.
Benefits
The digital booking tool Quick Quotes was conceptualized and developed completely from scratch as part of our cooperation. It offers Hapag-Lloyd's customers fast and reliable pricing with the highest level of planning security, while enabling standardized and cost-effective processing of all bookings.
Development
To avoid disturbing the customers, suppliers, and internal units with unfinished products, Quick Quotes was developed in a protected space: the company's Digital Unit. The tool was initially tested outside the core markets in Europe, North America, and Asia. Thus, Quick Quotes had its venture test in Brazil and was released globally after 2 more successful test markets.
Growth
Due to the rapid implementation and global rollout of "Quick Quotes", Hapag-Lloyd was already able to generate 6% (approx. 700 million euro) of their total revenue via the tool in the first half of that year. In 2019, it already exceeded 1 billion euro, and in 2023, 10 billion euro. And so far, there is no end in sight for this growth.
Get inspired by Hapag-Lloyd's success story
and start your own path to digital success
Get inspired by Hapag-Lloyd's success story and start your own path to digital success
"De facto, this initial success with Quick Quotes cracked up the entire topic of digitalization at Hapag-Lloyd. Today, the company is a showcase for developing digital innovation."
Sven Soltau, Entrepreneur & Expert Partner Etribes
own path to digital success