A leading family business is growing digitally.
The Challenge
Technologically on the highest level, down-to-earth in its core – FÖRCH actually does everything right. However, in the field of e-commerce, the supplier of commercial workshops, assembly and fastening products was clearly lagging behind. Particularly serious: due to the missing ordering function on mobile devices, a sales potential of approximately 2.5 million Euros remained unused.
Time to Move
With the help of an inventory analysis, our experienced team was able to quickly identify the most relevant problems on site. In close cooperation with the customer, over 30 measures were defined and subsequently jointly implemented. The focus was on the development of online marketing and internal know-how, as well as the expansion of cross-channel marketing, the expansion of resources and the improvement of the online shop’s user experience.
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Digital Minds
PROJECT TEAM MEMBERS
DISCIPLINES
Fast Results
Success was not long in coming – digital revenue growth in the double-digit percentage range, valuable resource expansion through new e-commerce employees, significant new customer growth and new opportunities through digital marketing channels. The best: FÖRCH has become a digitally strongly positioned, independent company and with us, has gained a long-term partner at its side.
