In order to test new innovations and solutions more quickly and to be able to directly adapt experiences, the digital unit PXG Health Tech was founded and developed with Etribes. As an independent and outsourced unit, it is able to react quickly and flexibly to the challenges of digitization and to develop and implement new innovations itself.
The product vision of an omni-channel health care platform contains numerous elements that take the customer's shopping experience to a new level. This vision helps with the long-term orientation and serves as a guideline for the project to implement all versions of the future product in a target-oriented manner.
The first step of the product vision is the implementation of an MVP in the test market Serbia. The knowledge & experience gained as well as the infrastructure created in the first e-commerce platform will be implemented in subsequent versions and extended to other markets to gradually realise the vision of the new customer experience.
Months
Duration of the project
Digital Minds
Project team members