Billion dollar valuation after only 4 years
New business fields
Becoming the most relevant e-commerce player
In cooperation with Etribes, the About You founding team around Etribes co-founder Tarek Müller evaluated various B2C business models and designed the Collins project. In 2014, the company About You emerged from this project, which was comprehensively supported by Etribes in the initial phase. Through a major investment by the Otto Group and the development outside the existing structures, the company was able to scale up to one of the most relevant e-commerce players in Europe within a very short time. Tarek Müller is Co-CEO of the company and heads the Marketing & Brands departments.