The best digital know-how in Germany in one place offering hands-on knowledge instead of charts and tables.
Fabian J. Fischer, Strategy & Business Models
Managing Director of eTribes Connect
Fabian J. Fischer (36), is a digital entrepreneur with extensive experience in operational as well as strategic e-commerce. As managing director, he is responsible for further developing the offering as well as strategy of the consultancy eTribes Connect. Additionally, Fabian is member of several advisory boards, e.g. at The Global Marketplace Group and shareholder at W//Center Consulting, a specialist consultancy for enterprise content management and java-based software solutions.
Since 2013, Fabian has successfully advised companies in various industries and has become a valued advisor for german businesses regarding the challenges of progressive digitization. Focus of his consulting activities are the conceptual development of online business models, the restructuring and turnaround management of SMEs as well as the development of corporate startups for traditional businesses in the old economy. Fabian has successfully conceptualized and built several digital business models as consultant, founder, managing director, interims-manager or advisor.
After finishing his business studies at the University of Hamburg, Fabian gained experience at a private equity fund in the US, and then managed the successful onlineshop UNGER-FASHION.COM as head of e-commerce at UNGER Gmbh & Co. KG, where he lead the development and implementation of all e-commerce related activities of the high-end fashion retailer for 6 years.
Alexander Graf, Strategy & Business Models
Managing director of Spryker Systems, founder of eTribes Connect, publisher of kassenzone.de
Alexander Graf publishes Kassenzone.de, a leading German-language e-commerce blog, and speaks at a range of tech and e-commerce conferences; he has authored a range of expert articles and books about digital business models. Alex is a founding partner and managing director of the SPRYKER e-commerce architecture – developed in part by the same team as Rocket Internet used and used in the Dafiti and Westwing frameworks for Rocket Internet. This technology is also applied by Project A for Tirendo, NU3 and Contorion. Questions regarding new models for retailers, Amazon, and competitive strategies are of particular interest to Alex.
Nils Seebach, M&A & Finances
Managing director of Spryker Systems, founder of eTribes Connect, publisher of Digitalkaufmann.de
Nils Seebach publishes Digitalkaufmann.de, a leading German-language e-commerce blog and is specialised on business analytics and assessing digital business models. Nils is a founding partner and managing director of the SPRYKER e-commerce architecture – developed in part by the same team as Rocket Internet used and used in the Dafiti and Westwing frameworks for Rocket Internet. This technology is also applied by Project A for Tirendo, NU3 and Contorion. Nils also offers in-depth project management experience and supports companies looking for answers to questions on how to build up e-commerce business models.
Prof. Holger Schneider, Strategy & Training
Head of the E-Commerce BA and MA at FH Wedel University of Applied Sciences
Holger Schneider was head of new media business development at the Otto Group, focussing on evaluating e-c0mmerce business models. He currently runs the e-commerce bachelor’s and master’s degree courses at the FH Wedel University of Applied Sciences, cooperating to implement hands-on projects with a broad range of partner manufacturers, multi-channel retailers, and online pure-plays.
Stefan Grimm, B2B & Market Places
Founder and managing director of restposten.de
Stefan Grimm is one of the founders and managing director of restposten.de wholesale platform. It is a leader in the market and is one of the pioneers of online B2B sales. Stefan is also versed in traditional wholesale processes and structures and has experience of purchasing in the Far East; he has also been a consultant and interim manager in the consumer goods wholesale trade and worked for brand-name manufacturers.
Adrian Hotz, E-Commerce Strategy & Implementation
Founder of Adrian Hotz E-Commerce Consulting, publisher of insideecommerce.de
Adrian Hotz supports companies in developing strategies, setting up e-commerce departments, and implementing at an operational level. This remit includes helping to select software providers and service partners and optimising shops with a particular focus on personalisation. He has set up his own consultancy and publishes insideecommerce.de, speaks at e-commerce conferences, and organises the be.insideecommerce.de events. Besides e-commerce, Adrian is also fascinated by Bitcoin and enjoys discussing its effects on the finance industry.
Tarek Müller, Business Model Development
Managing director of the Collins Project, serial start-up creator & business angel, eTribes Connect advisory board
Tarek Müller was only 13 when he took his first steps as an entrepreneur, setting up and running several successful online shops. He had been able to draw on this early experience over the past 11 years to build up a group of companies with more than 70 members of staff and help several big-name customers to digitise their business models. His excellent know-how is in high demand in the top management of German corporations, brands, and publishers, who use his services as a consultant as they look for and set up new digital and e-commerce business models. He is particularly strong in analytics, IT, and online marketing.
Matthias Lau, Technology
CTO connected-health.eu GmbH, consultant for e-commerce concepts and IT strategies
Matthias Lau works for a range of companies on concepts, coaching, planning, and development of IT strategies, processes, and products. He is an expert on the meaning of and the adequate integration of IT processes in company strategies – in e-commerce above all. Speaking at conferences for developers and tech events, he passes on concepts for technical multi-platform strategies including responsive web design ideas. He is the CTO of connected-health.eu GmbH, a company developing new ways of communicating and new standards for patient-doctor interaction.
Manuel Hinz, Business Model Development
Managing director of Hinz Ventures & Consulting, partner of Heilemann Ventures
In recent years, Manuel Hinz has worked in tech start-ups from a variety of management positions: as interim CFO and head of corporate development, he played a key role in setting up DailyDeal and its subsequent sale to Google. He then worked with Project A Ventures on the Toroleo car parts price comparison site, which was then sold to Delticom. He currently consults and offers interim management services to start-ups in online marketing, business development, and strategy; he is also a venture partner at Heilemann Ventures, the holding company of the DailyDeal founders, and also works with investors.
Dennis Kallerhoff, Data & Intermediaries
Head of IT Operations
Dennis Kallerhoff runs the IT operations at the shopping24 internet group, where he works on highly-scalable online technologies and on automating business processes (including in the areas of product data management, search technology, and performance marketing). In 2010, Dennis set up dealzeit GmbH, building up the dealzeit.de website to one of the largest aggregators of local offers in Germany; this followed a stint in corporate development at the Otto Group, where he analysed new retail models and competitors in the German e-commerce market.
Kai Ding, Consultant for E-Commerce and Online Marketing in China
EN SEM Consulting, E-Commerce China, Digital Marketing China, Market Entry in China, online Marketplaces in China
Kai Ding has entered the digital space after his study in China and Germany. He has worked as an online marketing manager at Groupon International and as an ecommerce consultant at NETRADA Europe (Now Arvato eCommerce).
As an independent interim manager and consultant, Kai Ding has worked with big international companies such as Volkswagen, WMF, Sixt for online marketing projects and e-commerce projects in China.
Kai and his team also supports German SMEs to enter the Chinese market; furthermore, Kai and his team helps Chinese companies expand their online business internationally.
Dr. Christian Maaß, digital strategy/transformation, product management
digital strategy/transformation, product management
Dr. Christian Maaß is managing director of Flyeralarm GmbH and is responsible for marketing , shop management and product management.
Previously, he gained several years of experience as Head of eCommerce at Bertelsmann/arvato where he was operating the online shops of several fashion brands covering the whole value chain (online shop, logistics, customer service, finance) .
Christian worked for online pure players such as AutoScout24 and Lycos as well as for global corporations such as Bertelsmann and OTTO in the fields of product management, digital strategy and digital transformation.
Furthermore, he has written several books on the subjects of product management and ecommerce .
Karolin Junker, digital strategy, product and brand management
digital strategy/transformation, product and brand management
Karolin is Managing Director of Vite EnVogue, one of the leading online shops for second hand designerfashion & accessories. Since its founding in 2012, Vite EnVogue now employs over 70 people in Germany, Austria and the UK.
Previously she gained several years of experience in shopper & consumer marketing within a leading FMCG company and holds a masters degree in Management & Entrepreneurship.
Dr. Sebastian Sieglerschmidt, Omni-Channel-Commerce
Omni-Channel-Commerce: Strategy – Implementation – Operations, Digital Marketing, User Experience, Analytics, Optimierung
Dr. Sebastian Sieglerschmidt is a renowned E-Commerce Expert with more than 8 years of hands-on experience in building, growing, managing and optimizing digital business models. Since 2013, Sebastian is Managing Director of the Allianz Digital Accelerator which is headquartered in Munich.
The Digital Accelerator is a fully owned subsidiary of Allianz SE. Its mission is to build new ventures for Allianz and – potentially – spin them off as stand-alone companies. The Digital Accelerator is innovating globally, across all lines of business, from Insurance, to Assistance, to Asset Management.In addition to his role at Allianz, Sebastian is majority shareholder and chairman at CommerceBoard, an early stage e-commerce software company. CommerceBoard develops highly customized Java-based e-shop, product data mangement and ERP software for enterprise clients.
Sebastian also has made angel investments and is an active mentor to several startup companies in Germany, the UK and Israel. In 2008, Sebastian founded 7e stores (formerly 7trends-Enamora), an online apparel retailer, with Rocket Internet and Holtzbrinck Ventures as early stage investors. Among other e-shops, 7e built enamora.de into the leading and award-winning underwear specialist online (including a No. 1 ranking from Stiftung Warentest).
In 2012, Sebastian successfully exited from this venture. Sebatians’s work life started in 2003 as a consultant at McKinsey & Company, where he focused on FMCG/Packaged Goods as well as Marketing & Sales topics. Before that, he studied Business Administration in Vallendar (WHU), Los Angeles and Toulouse and holds a PhD in Behavioral Psychology from FU Berlin. Sebastian was born in 1978 and lives with his family in Berlin.
Sven Bagemihl, Customer Journey Tools, DMP, Adtech Systeme, Programmatic Media
Costumer Journey Tools, Data Management Plattformen (DMP), Adtech Systeme, Programmatic Media
Sven Bagemihl ist Geschäftsführer bei der captify technologies GmbH und verantwortet als Teil des globalen Senior Management Teams den Aufbau des global tätigen Unternehmens in Deutschland.
Sven baut seit vielen Jahren erfolgreich Vertriebsorganisationen im Umfeld Ad-Tech und Data Driven Marketing auf. Er ist ein Experte der Werbetreibenden hilft, den programmatischen Mediaeinkauf aktiv zu gestalten und beschäftigt sich intensiv mit den Themen Customer Journey und DMP-Projekten für datengetriebenes Onlinemarketing und der Vernetzung aller Kanäle.
Sven baute zusammen mit den Gründern und prominenten Investoren wie Klaus Hommels wunderloop in Europa auf, er trug bei StudiVZ, zu der Zeit Deutschlands größte Website, die Verantwortung für die Monetarisierung der 17 Millionen Nutzer Community. Sven hat in seiner bisherigen Laufbahn bei der Umsetzung an mehr als 300 digitalen Kampagnen für Kunden und Agenturen aktiv mitgewirkt.
Jonathan Becker, Business Models & Strategy
Business Models & Strategy,Vice President, e.ventures
Jonathan is Vice President at e.ventures, an international Venture Capital Fund with offices in the US, Germany, Japan, China and Brazil. Since Jonathan joined e.ventures in 2011 he worked both out of the San Francisco office and the Hamburg office. He supports the European early-stage team and focuses on investments in Marketplaces, SaaS and Mobile.
Prior to joining e.ventures, Jonathan held several positions within the Otto Group in Europe and Japan. Jonathan has a technical background holding a degree in Computer Science and Business Management.
Lennart A. Paul, B2B E-Commerce Strategies, Development of Digital Business Models & Corporate Startups
B2B E-Commerce Strategies, Development of Digital Business Models & Corporate Startups
The development and operative implementation of lifelike and realizable digital strategies for B2B companies is Lennart A. Pauls area of expertise.
Since 2015 Lennart A. Paul accompanies businesses on their way to digital dynamics. Prior to this, he was active within the Würth Group as Corporate Startup Founder and Project Manager for seven years. During this period, he was able to gain extensive strategic and operative insights in B2B E-Commerce in Germany, Italy, Scandinavia and the U.S.
In addition, Lennart A. Paul keeps himself busy with Trends and exciting digital business models from the B2B environment and writes about it in his Blog warenausgang.com. Further he lectures about digitalization in B2B sales at home and abroad.
Marcel Brindöpke, digital strategies, marketplaces, consultation, PIM, B2B-eCommerce
Managing director of heypaula (cbecom Gmbh), Associate Partner at Listen! Consulting, digital strategy, market places, consultation, PIM, B2B-eCommerce
Marcel Brindöpke is the co-founder and managing director of heypaula a marketplace distributor for high class fashion. The former Otto-manager works as a consultant since 2011, specializing in retail strategies für eTailers with a focus on market place activities. Next to that, he offers management consultations as well as PIM selections and data modelling.
Arne Stoschek, digital strategies, development of digital business models
Managing director of Aurelio GmbH – an holding company focused on digitalization
Arne Stoschek is a serial entrepreneur and Co-Founder of Textprovider, one of the leading content marketing agencies in Germany. In December 2015 the founders exited the company into the diva-e Digital Value Enterprise Group.
In addition to that, Arne is an associate and mentor of several internet focused companies, e.g. the viral marketing agency suxeedo or the web developing agency Pinguinweb.
He shares his entrepreneurial knowledge and experience as a lecturer at the University of Applied Sciences in Düsseldorf. As a partner of eTribes he consults clients in online marketing and digital transformation purposes.
He challenges himself with football, golf and NLP.
Annett Fibian, Digitalisation, integrated brand communication, program management, training and workshop facilitation
Strategic Marketing Consulting and Trainings
Annett Fibian is an experienced marketing expert with a profound digital background. She works as strategic consultant and training facilitator focusing on digitalisation and marketing.
Throughout her career she has demonstrated her ability for creative influence and success in culturally diverse environments, from top international corporations to start-up businesses. Annett Fibian has worked for Beiersdorf, Mercedes-Benz, AOL Germany, Intershop, The Commerce Grid and Good School.
She is a passionate about integrated brand management, digital communication, content marketing and consumer relationship management.
Besides consulting, Annett has specialised in designing and facilitating trainings and workshops. She also lectures on strategic marketing.
Jörg Kundrath, Amazon & Brand Building
Co-founder and Managing Director of KAVAJ GmbH and the KAVAJ Academy
Jörg Kundrath is the co-founder and managing director of KAVAJ GmbH and the KAVAJ Academy as well as the author of “The KAVAJ Case.” KAVAJ is a manufacturer of high-quality genuine leather products for smartphones, tablets or wallets. Founded in October 2011, KAVAJ sells its products solely as a marketplace seller via Amazon (Europe, USA, Japan). With over 500,000 KAVAJ products sold and more than 17 million euros in revenue, KAVAJ is one of the biggest sellers on Amazon. What’s special about KAVAJ: All eight employees are distributed throughout Germany and work in the home office.
Before founding KAVAJ, Jörg Kundrath worked as a project manager for Amazon.de in Munich.
Sven Soltau, Online Marketing & CRM
Consultant online marketing, CRM und digital transformation
Sven Soltau is an e-commerce consultant with an advanced knowledge in online marketing und CRM.
Since 2013 he has been consulting for companies of different sizes and different industries in the fields of online marketing, CRM, e-commerce strategy and digital transformation.
After his studies he worked in leading positions at the Otto Group and eBay. As Head of CRM at Rocket Internet he was responsible for implementing CRM processes and establishing CRM teams for several new start-ups (among others Zalando, Groupon, eDarling). Between 2010 and 2013 he worked as CMO for Lautsprecher Teufel and was a member of the management board.
His current specialty is developing marketing automation systems.
Anna Denejnaja, Digital & Web Analytics, Business Intelligence
Digital & Web Analytics, Business Intelligence
Anna Denejnaja is Head of Data Analysis at Hermes NexTec, a full-service e-commerce provider for the fashion and lifestyle industries. In this position she is responsible for business intelligence solutions and all digital analytics for Hermes NexTec and its clients. Prior to joining Hermes NexTec, Anna was a web analytics consultant at etracker, a solution provider for web analytics solution and services.
Working with clients from various industries she helped develop strategic concepts, KPI frameworks, set up and improve their analytics.
Anna played a major role in development and took the leadership of the “etracker Academy”, a competence center for web analytics, designed for the further professional education of web analysts. Dedicated to enhance digital analytics literacy among the young, she also teaches web analytics as guest lecturer at FH Wedel, University of Applied Sciences.
Anna is a DAA Certified Web Analyst™ and hold the “Award of Achievement in Digital Analytics” from the University of British Columbia. She frequently speaks on international digital analytics conferences on topics of data integration, data mining, digital analytics knowledge transfer, storytelling and return on analytics and is the program chair for the eMetrics Summit in Berlin.
Florian Berger, Passionate Founder, Brand Management, Product Management
Director of Possibilities, Donkey Products GmbH&Co KG
Voluntary Service: Board Member of “Kunstverein Hamburg” and “Geschenkartikelverband “Europäischer Verband Lifestyle””
Florian is a passionate founder and established, together with Boris Frommen, the design and advertising agency Donkey Communication (www.donkey.de).
In 2008 they decided to launch an own brand named Donkey Products, where every product is developed with great passion and tells a little story. The products are distributed both nationally and internationally. In 2016, Donkey Products was declared as brand of the year by the German Design Council (Frankfurt). Since 2014 Donkey Products is developing online as a third distribution channel.
Alexandra Zanders, E-Commerce, Digital Strategies & Transformation, Omni-Channel, Development of Business Models
Business Unit Head Head E-Commerce & Multichannel at Christ Juweliere und Uhrmacher seit 1863 GmbH
Alexandra Zanders has been at home in e-commerce since the beginning of her career. She started her professional career more than 10 years ago at Air Berlin where she helped to build up the e-commerce department. Later on she was responsible for Business Development at Zanox and Product Management at Spreadshirt.
In 2008 Alexandra launched the Startup Saftfabrik which gave up operations in 2010 and started at that time with Rocket Internet. First she worked for Groupon in Germany overlooking Aftersales and went 2011 to Australia as Managing Director for Groupon. Afterwards she launched Glossybox in Australia as a CEO.
When she came back to Germany Alexandra founded in 2013 the Startup Glamloop together with Kiana Mardi. Glamloop was sold to his local competitor Rebelle in 2014.
Since October 2014 Alexandra is responsible for the Business Unit E-Commerce for the jewelry and watches retailer Christ Juweliere und Uhrmacher. She is overlooking the Digital Business including Performance Marketing, Content & UIX, Multichannel and Operations, Maketplaces and the development of the webshop.
Max Berger, Digitales Brandbuilding, Ecommerce, Product- Brandmanagement, Vertical Integration
CEO RYZZE GmbH, Serial Entrepreneur
Max Berger is a serial entrepreneur and co-founded several ecommerce companies and “online first” brands. He has over 12 years of experience in lifestyle and fashion, ecommerce, brand building, implementing vertical structures and scaling businesses. He understands the new digital opportunities that lead to a constant disruption of classic product brands as well as the transformation of retail and media houses that now have to become brand manufactures to increase profits. Under Max’s leadership, several product brands have been launched and turned profitable.
Max founded Ryzze, a digital driven Brandholding, and is specializing in founding, investing and supporting a new generation of brands as well as monetizing media and/or sales reach of strong partners with whom he builds valuable, digital driven brands.
Mareike Stobbe, Digital Strategies & E-Commerce in North America
As eTribes Partner, Mareike Stobbe combines her international network with years of experience in e-commerce, venture capital and event management. She supports startups and retailers alike, mostly in projects around e-commerce insights, market research and strategy development.
Mareike has been active in the e-commerce industry since 2008. She kicked off her e-commerce love story at the Otto Group in the fields of business development and corporate strategy, then managed all marketing and events efforts at international venture capital investor e.ventures, and most recently spear headed the US market entry of Spryker Systems. Since 2011, Mareike was event manager at several technology summits and executive trips in San Francisco and New York.
Mareike has lived in North America since 2011 and has a strong network as well as insights to North American online retailers and technology providers.
Dr. Matthias Häsel, digital transformation, product management, agile organization, IT management
Vice President, Sales Platform IT Management, DB Vertrieb GmbH (Deutsche Bahn AG)
Dr. Matthias Häsel is a versatile manager who has experience in the context of digital ventures as well as shaped the digital transformation of large companies.
Matthias is heading the Sales Platform IT Management division at Deutsche Bahn. In this role, Matthias is responsible for IT planning, development and operations of the main sales systems (bahn.de, DB Navigator, counter systems, and sales backend). Before that, Matthias was product owner at XING and headed the mobile commerce activities at OTTO.
Matthias feels well at the interface of IT and (increasingly agile) management in large organizations, even though he did his doctorate on Internet startups and has been researching entrepreneurship for several years. Matthias holds a degree in computer science, a Master in electronic business, and a doctoral degree in economics.
Moritz Corbelin, E-Commerce, Digital Business, Strategy & Digitale Transformation
Head of E-Commerce Strategy Otto Group
Moritz Corbelin is Head of E-Commerce Strategy at Otto Group. With a background in Transaction Services & Strategy Consulting and as founder of loyalty startup CashBits, he joined Otto Group’s business development in 2012. Since 2013 he has headed Otto Group’s E-Commerce Strategy department responsible for further developing the eCommerce related activities of the Group and its subsidiaries.
Jens Wasel, Digital Strategies & E-Commerce
Gründer und Geschäftsführer KW-Commerce
Jens Wasel ist Gründer und CEO von KW-Commerce. Gegründet 2012 belieferte KW- Commerce bereits 2014, mit 170 Mitarbeitern, jährlich rund 4 Mio. Kunden mit Smartphone-, Tablet- und Elektronikzubehör. Mit dem Vertrieb von ihren Eigenmarken kwmobile und kalibri zählt KW-Commerce zu einem der größten Amazon und eBay Händlern weltweit.
Mit KW-Logistics bietet er und sein 35-köpfiges Team in China Versanddienstleistungen aus Asien an.
Sein theoretisches und praktisches Wissen setzt Jens Wasel ebenfalls für Amazon-Neulinge ein, denen er hilft mit ihren innovativen Produkten Fuß in der Amazon-Welt zu fassen. Er ist Speaker auf E-Commerce und Amazon Konferenzen.
Jens Wasel ist ebenfalls im Vorstand beim bevh und Arbeitskreisvorsitzender vom AK MuP.
Dr. Jan-Paul Lüdtke, Entwicklung und Umsetzung digitaler Marketing- und Vertriebsstrategien
Jan-Paul Lüdtke, 36, ist ausgewiesener Experte im digitalen Marketing & Vertrieb und digitalen Geschäftsmodellen.
Seit September 2017 betreut Jan-Paul gemeinsam mit Dr. Florian Schatz die Bachelor- und Master-Studiengänge im E-Commerce an der FH-Wedel. Seine Ausbildungsschwerpunkte sind hier Online-Marketing, kaufmännisches Shopmanagement und Geschäftsmodellentwicklung.
Als geschäftsführender Gesellschafter hat er zudem ab 2013 erfolgreich die Akanoo GmbH mit aufgebaut, die heute als einer der führenden deutschen Anbieter intelligente, automatisierte und personalisierte Marketingkommunikation für transaktionsbasierte Digitalangebote bietet.
In seinen vorherigen Positionen war zunächst Jan-Paul als Marketing Consultant für die GfK SE tätig, wo er für unterschiedliche Verticals wie die Fashionbranche neue Methoden zur Marktbeobachtung und Sortimentssteuerung erfolgreich entwickelte und vertrieb. Im Anschluss entwickelte er erfolgreich den digitalen Markenauftritt im eigenen Familienunternehmen und forschte an der technischen Universität Hamburg-Harburg zum effizienten Umgang mit Selbstüberschätzung für die erfolgreiche Durchführung von Innovationsprojekten.
Jan-Pauls Leidenschaft liegt darin, branchenübergreifend Entscheider in Vertrieb und Marketing zu unterstützen, ihre digitalen Kontakte zu Interessenten und Kunden systematisch für mehr Kommunikations- und Vertriebserfolg zu nutzen.
Dr. Florian Schatz, E-Commerce, Strategie, Technologie
Florian Schatz, 36, ist erfolgreicher Gründer und ausgewiesener E-Commerce Experte mit dem Fokus auf Technologie.
Seit September 2017 betreut Florian Schatz gemeinsam mit Dr. Jan-Paul Lüdtke die Bachelor- und Master-Studiengänge im E-Commerce an der FH-Wedel. Seinen Fokus legt er auf erfolgreiche E-Commerce Unternehmen und die Technologien dahinter (Cloud- & Web-Service, Architekturen), die maßgeblich für die Strategie und den Erfolg dieser Geschäftsmodelle stehen.
Bereits seit seinem 18. Lebensjahr ist er Gründer und hat die Marke getDigital.de aufgebaut. Parallel studierte und promovierte er in der Informatik, um umfassende analytische Fähigkeiten zu erwerben. Die Kombination aus Erfahrung beim Aufbaus eines E-Commerce-Unternehmens und das tiefe Verständnis von Technologie führen dazu, dass er sein Wissen in der strategischen Beratung vor allem zu E-Commerce Themen als seine Aufgabe sieht.