In the media

eTribes produces studies with a strong practical relevance and organises events such as the K5 Cruise and the Digital Commerce Day, providing manufacturers, retailers, and media companies with forums to meet and exchange ideas.

Studies

Knut bleibt sitzen

Knut bleibt sitzen King Canute remains seated (in German, June 2015)

King Canute remains seated is our second study about the changing funiture market in Germany. By using four different hypotheses, we display the changing retail process and the role of individual market participants within this complex market. Featuring a range of interviews, this 56-page study explores the opportunities and risks of the bursting e-commerce tsunami.

Free download (in German) “Knut bleibt sitzen” (PDF, 1,1 MB)

Knut geht baden

Knut geht baden King Canute takes a bath (in German, August 2014)

King Canute takes a bath explores the e-commerce options available for manufacturers facing the inevitable rise of e-commerce. Featuring a range of manufacturer interviews, this 80-page study has proved as popular as it is controversial.

Free download (in German) “Knut geht baden” (PDF, 2,9 MB)

E-Commerce Benchmark

E-Commerce Benchmark (in German, July 2014)

The T3N online magazine for e-business calls it an extremely relevant practical tool: our E-Commerce Benchmark is for companies who want to know just where they stand in comparison to their competitors. Merciless, honest, and transparent: where do you lag behind? How good are you really?

Free download (in German) “E-Commerce Benchmark” (PDF, 2,9 MB)

Evil Commerce

Evil Commerce (in German, April 2014)

In “Evil Commerce”, Alexander Graf and Holger Schneider use the results of over 100 studies and analyses to bust some popular myths about e-commerce. Are town centres really going to die out? Find out here.

Free download (in German) “Evil Commerce” (PDF, 4,6 MB)

Möbelhandel

Knut bleibt sitzen King Canute remains seated (in German, June 2015)

King Canute remains seated is our second study about the changing funiture market in Germany. By using four different hypotheses, we display the changing retail process and the role of individual market participants within this complex market. Featuring a range of interviews, this 56-page study explores the opportunities and risks of the bursting e-commerce tsunami.

Free download (in German) “Knut bleibt sitzen” (PDF, 1,1 MB)

Möbelhandel Selling Furniture (in German, August 2013)

For years now, everybody has been saying that the furniture trade’s moment has come: now is the time for furniture sales online to really take off! We looked at these claims back in August 2013 and came to quite a different conclusion – and (unfortunately) have had no reason to review our opinion yet.

Free download (in German) “Möbelhandel” (PDF, 1,4 MB)

Events

K5 Cruise

K5 Cruise on 17/11/2014

30 decision makers, 48 hours at sea, hosted by Alexander Graf and Jochen Krisch.

Mehr zur K5 Cruise

Digital Commerce Day

Digital Commerce Day on 30/04/2015

20 businesspeople on stage, 250 guests, and Alexander Graf as your host (in Hamburg).

More about the Digital Commerce Day

Press information

Please feel free to download our publicity photo collection (ZIP, 1.7 MB) and use them after acquiring permission from us. Our logo is available here (PNG, 0.1 MB).